LEGO Elves - Logo Concepts & Graphics
During the development of the 2015 LEGO Elves line, I was asked to explore various treatments for the logo.
Sadly, it was ultimately decided to pursue a different direction but I still had a great time playing around with different visual styles.
Additionally, I created various graphical elements to be used for packaging and marketing materials. These were fun to play around with, and it's been a pleasure seeing them be reused across the many various iterations of the LEGO Elves toylines.
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Final embellished Logo concept.
This was the first round of Logo iterations.
After some feedback we started exploring a more floral approach.
Third round of Logo concept iterations.
Last round of Logo iterations.
Repeating floral pattern for packaging and other backdrops.
These were some graphical elements to be used for marketing and other things.
The portal and keys were created for in-store marketing material.